Long TextExercise 74 of 83

In the early 2000s, the American psychologist Barry Schwartz proposed a theory that challenged one of the most deeply held assumptions of modern consumer culture: that more choice always leads to greater satisfaction. Drawing on decades of research in behavioural economics and psychology, Schwartz argued that while…

• What did Barry Schwartz argue about the relationship between choice and satisfaction?
• What point does the writer make in the second paragraph about everyday decisions?