Reading · Part 5

Long TextExercici 70 de 74

The Reputation Economy

There was a time when reputation was something that accumulated slowly, through years of consistent behaviour witnessed by a relatively stable community. A shopkeeper's good name was built on decades of fair dealing with customers who knew them personally; a professional's standing rested on the judgements of…

  • How does the writer characterise the change in the nature of reputation?
  • What does the writer say about the power balance created by online reviews?

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