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The Economics of Attention

In 1971, the Nobel Prize-winning economist Herbert Simon made an observation that has only grown more relevant with time. In a world increasingly rich in information, he wrote, the true scarcity was not data but attention - the limited cognitive resource required to process it. What Simon could not have foreseen was…

  • What observation did Herbert Simon make about information and attention?
  • According to the text, why is attention considered so valuable today?

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