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In 2008, the economists Richard Thaler and Cass Sunstein published a book that would profoundly influence the way governments around the world think about policy design. Their central argument was deceptively simple: because human beings are not the perfectly rational decision-makers that classical economics assumes…

• What does the writer say attracted governments to the concept of nudging?
• What ethical concern does the philosopher Luc Bovens raise about nudges?