Multiple MatchingOefening 5 van 70

Ethos persuades by the standing of the speaker rather than the substance of the speech. An audience that believes the person before them to be honest, competent and well-intentioned will grant their claims a hearing that an unknown or discredited voice could never earn. Much of this is built in advance - through…

• Which appeal sways us by how much we trust the one who speaks?
• Which appeal works by stirring up what people feel?