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The Architecture of Trust

In the early days of internet commerce, the idea of typing your credit card number into a website and sending money to a stranger felt deeply unnatural. People were accustomed to buying things in person, where they could see the product, assess the seller, and hand over cash in exchange for goods. The physical…

  • Why did early internet shopping feel uncomfortable for most people?
  • How did e-commerce companies overcome consumers' reluctance to shop online?

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