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The Face That Became a Brand

It is perhaps the most copied and reused image of the 20th century. Che Guevara, his eyes under heavy brows and a single-starred beret pulled over his untidy hair, stares out of the shot into the distance with a hard, angry look. It is now more than 50 years since the Argentine-born rebel was shot dead, so the young…

  • How does Che appear in the famous image?
  • According to Trisha Ziff, who does the image represent well?

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