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At Europe's largest pet show, Pet Index, onlookers gather around as Henrietta Morrison places a spoonful of dog food in her mouth. She has a point to prove; her company sells the most expensive pet food on the UK market, with the promise that the contents are 'proper food'. The UK pet food industry has been the…

• What do we learn about UK pet owners in the first paragraph?
• New Scientist magazine finds it particularly disturbing that