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The metaphor of attention as a scarce resource to be economised, invested, and allocated has become so pervasive in contemporary discourse that it is easy to forget it is a metaphor at all. We speak of 'paying' attention as though it were a currency subject to depletion, of 'capturing' attention as though it were a…

• Why does the writer believe the economic metaphor for attention deserves scrutiny?
• What fundamental flaw does the writer identify in treating attention as analogous to money?