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The ad hominem fallacy abandons the argument to attack the arguer. Rather than engage with what has been claimed, it turns to who is making the claim - their character, their conduct, their supposed hypocrisy - as though a flaw in the speaker were a flaw in the reasoning. 'Why should we listen to him on thrift, when…

• Which fallacy targets the one speaking instead of what they argue?
• Which fallacy recasts a rival's view as something feebler, then attacks that?