Long TextExercise 70 of 74

There was a time when reputation was something that accumulated slowly, through years of consistent behaviour witnessed by a relatively stable community. A shopkeeper's good name was built on decades of fair dealing with customers who knew them personally; a professional's standing rested on the judgements of…

• How does the writer characterise the change in the nature of reputation?
• What does the writer say about the power balance created by online reviews?